The Power Marketing Program

The Power Marketing Program is a COMPLETE marketing system unlike anything you've ever seen. In short, we have combined some of the best elements of multiple well-known marketing systems and experts including: Jay Abraham, Michael Gerber (the E-Myth), Mike Koenigs (Traffic Geyser), Frank Kern (Mass Control), Dan Kennedy, Steve Jobs, Jim Rohn, Claude Hopkins, and others to create one, complete and cohesive marketing system that gives your business the leverage to dominate your market. Utilizing this groundbreaking marketing system along with world class graphics, design, and media, Power Marketing Consultants is the only marketing company with the resources to help your business become #1 in your industry. In fact, the system is so effective, that we can only work with one company per industry in any given market. The 5 components in the Power Marketing Program are listed below:

ONE – Business Innovation

The Power Marketing Program™ starts with innovating a company so that they can actively market the uniqueness of their business. Regardless of their industry, the Power Marketing Program™ will introduce innovations into a business using time-tested innovation formulas that will work for any business, even if its in a commodity-based industry.
• Creation of game-changing innovations
• Minor innovations
• Exclusive or proprietary systems, products, or programs

TWO – Strategic Messaging Formula™

The Strategic Messaging Formula™ (SMF) is an advanced, scientific formula for marketing success. This formula allows a company to build the most effective marketing message that actually taps into hot buttons that are important and relevant to the target market. Having an effective strategic message is the number one difference between effective marketing and under-leveraged marketing.
• Implementing SMF in all marketing content.
• Implementing SMF in followup content.

THREE – Tactical Warfare

The Power Marketing Program™ defines a comprehensive suite of advanced online and offline marketing tactics. In short, the system is designed to develop and automate an online marketing program that utilizes online videos; captures leads and delivers automatic follow-ups through email, text messaging, and direct-to-voicemail messages; drives visibility online for relevant searches, and incorporates a company’s online presence into their overall marketing program.
• Identification of applicable marketplaces.
• Identification of optimized tactical systems.
• Execution of tactical systems.
• Optimized use of video.

FOUR – Systematized Sales Process

The Power Marketing Program™ analyzes a company’s sales process and then creates a new sales approach that is systematized to ensure that every customer and prospect has a specific and proven sales experience.
• Scripted and systematized sales process.
• Scripted and systematized referral engines and processes.
• Systems based internal training.

FIVE – Professionalized Image

Finally, it’s always important that you look your best. It’s virtually impossible to overstate how important it is for your business to always look like the most professional company in town. The Power Marketing Program™ calls for a complete branding package to be associated and incorporated with a company’s marketing program.
• Professional logo, image, and branding guide.
• Consistent use and execution across all mediums.
• Maximization and optimization of authority across all mediums.